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Lesson 11Context management levels
Objective Describe the context management levels.

Context Management Levels

In order to apply context within a company's e-Business strategy, we need some way within which to understand context. In the image below, you will see five levels of context focused on collecting, gathering, analyzing, and applying information toward answering the relationship questions. These levels of context are:
Apply, Filter, Sort
  1. Objective = Goals
  2. Situation = Complete Products
  3. Commitment = Requests
  4. Presentation = Preferences
  5. Geographic = Jurisdictions

The following section contains example representations of understanding Context.

Example Representations of understanding Context

There are four graphical representations to understand context from:
  1. A product-centric perspective
  2. Commitment-based products
  3. Product Centric Perspective
  4. Situational product perspective

1) Product-Centric Perspective
product-centric perspective
1) Product-Centric Perspective
Customer's Need:I would like an insurance quote on a 2020 Toyota Camry. Objective Based Product
  1. I would like an insurance quote on a 2020 Toyota Camry. However
  2. I currently insure a Chevrolet suburban and a Ford festiva with your company
  3. I want to add the Camry to the same policy Mama used to drive the suburban is going to drive the Camry
  4. Dad (who used to drive the Festiva) is going to drive the suburban
  5. I want to add junior who just got his license to the policy junior is going to be driving the Festiva
  6. What happens if Mom and Dad switched cars ?
  7. I have my life, personal liability and homeowners insurance policy's with your company


2) Commitment-based Products
Commitment-based products
2) Commitment-based Products

    1. Customer Needs: The following software will need to have the following requirements fulfilled.
    2. Customer Requirement: I would like to consolidate my debt so I have less complexity in my life
  • Condition of Satisfaction
    I will be satisfied when my visa MasterCard American Express and two personal lines of credit are paid off
    I will handle my Diners Club and Discover on my own.

Plan of Action

  1. Home equity loan informational will be provided to customer by date March 30, 2025, 4:32 am
  2. Customer will review information and decide whether to proceed by a certain date company will provide information necessary to process loan application by March 30, 2025, 4:32 am
  3. Company will provide loan qualification status by date
  4. Company will provide loan qualification status by date
  5. Customer will provide payment for appraisal and other non refundable fees by date Jan-01-2022
  6. Company will issue payments to visa MasterCard American Express and two personal lines of credit on behalf of customer by May-17-2021
  7. Customer will acknowledge that all conditions of satisfaction have been fulfilled by Jun-17-2021

3) Product Centric Perspective
Product centric perspective
3) Product Centric Perspective The image presents a "Product-Centric Perspective" on fulfilling a customer’s need for personal transportation. It outlines the required activities involved in the purchasing journey, categorized by Provider, Activity, and Product.
Breakdown of the Table
Provider Activity Product
Library/Bookstore/Web Research Auto Specs Information
Dealership Test Drive / Research Information
Financial Institution Research Finance Rates Information
Insurance Provider Research Insurance Rates Information
Financial Institution Consummate Loan / Lease Loan/Lease
Dealership Consummate Purchase Auto
Insurance Provider Consummate Insurance Policy

Key Insights
  1. Customer’s Need → Transportation
    • The customer needs a car, but the process involves multiple steps and providers before they acquire it.
  2. Pre-Purchase Research Phase
    • Before buying, the customer gathers information about cars, financing, and insurance.
    • This research involves libraries, dealerships, financial institutions, and insurance providers.
  3. Purchase and Financial Commitment
    • A loan or lease is typically secured through a financial institution before the actual purchase.
    • The dealership finalizes the purchase.
  4. Post-Purchase Commitment (Insurance)
    • The customer must secure insurance coverage from an insurance provider.
How This Relates to Digital Marketing and SEO
  • Each step represents a search intent category (informational, transactional, commercial investigation).
  • Google Search Console and Analytics can track user engagement across these phases:
    • Informational Queries → SEO content on car specs, finance, and insurance rates.
    • Transactional Queries → Loan application pages, dealership listings, insurance sign-ups.
    • Conversion Optimization → Ensuring smooth lead generation and conversions at key touchpoints.

Applying the Product-Centric Model to Your Website’s Audience and Conversion Funnel

Since you manage multiple websites, including javadeploy.com and cplusoop.com, and are working on "SEO strategies" for seotrance.com, we can analyze how this model applies to your audience and conversion funnel.
1) Website’s Audience Analysis (Search Intent and Behavior)
The image represents a customer journey with different stages before making a final purchase. This directly relates to your website’s visitors, who engage with content based on their intent. Here’s how this applies:
Audience Segments Based on Search Intent
Visitor Intent Equivalent in the Product-Centric Model Your Website’s Content Focus
Informational (Users researching) Research Auto Specs / Financial Rates Blog posts, technical articles, FAQs, tutorials
Comparative (Users evaluating options) Test Drive / Research Case studies, comparisons, performance benchmarks
Transactional (Users ready to act) Consummate Loan / Lease Service pages, pricing, consultations
Post-Conversion (Loyalty and Retention) Consummate Insurance Advanced tutorials, community engagement, premium content

How This Applies to Websites
  • JavaDeploy.com (Developer Audience, SEO and Deployment Insights)
    • Visitors researching Java deployment strategies, best practices, and error solutions → Informational Stage
    • Visitors comparing Java hosting, cloud vs. on-prem, or CI/CD tools → Comparative Stage
    • Visitors ready to integrate a deployment tool or service → Transactional Stage
    • Visitors looking for advanced optimizations and security → Post-Conversion Stage
  • CplusOOP.com (C++ Programming, OOP Concepts)
    • Visitors learning object-oriented programming in C++ → Informational Stage
    • Visitors comparing C++ frameworks or implementations → Comparative Stage
    • Visitors looking to enroll in a course, download code, or use a tool → Transactional Stage
    • Visitors engaging in advanced problem-solving and performance tuning → Post-Conversion Stage
  • SEOTrance.com (SEO, Search Optimization Strategies)
    • Visitors researching SEO techniques and case studies → Informational Stage
    • Visitors evaluating SEO tools, mobile optimization, and link-building strategies → Comparative Stage
    • Visitors signing up for SEO audits or consulting → Transactional Stage
    • Visitors engaging with SEO community discussions and advanced insights → Post-Conversion Stage

2) Conversion Funnel Analysis (Optimizing the Flow)
The conversion funnel should align with the 4 phases from the image, ensuring that users move smoothly from research to action. Here’s how this applies:
Optimized Funnel for Your Websites
Stage Audience Behavior Website Strategy
1. Awareness (Research Phase) Users searching for guides, tutorials, FAQs Focus on high-quality, SEO-optimized content (blogs, technical guides)
2. Consideration (Comparison and Engagement) Users comparing solutions, evaluating strategies Provide detailed comparisons, case studies, and interactive demos
3. Decision (Action and Conversion) Users ready to buy, subscribe, or sign up Optimize CTAs, pricing pages, and lead forms for conversions
4. Retention (Post-Purchase Engagement) Users looking for long-term value and support Provide premium content, community engagement, and loyalty incentives

How You Can Improve Conversions
  • Track User Flow with Google Analytics and Search Console to identify drop-off points.
  • Optimize Internal Linking to ensure users move from research to action.
  • Enhance CTAs on Key Pages to encourage sign-ups, tool downloads, or purchases.
  • A/B Test Content Formats (text, video, interactive) to see what engages users more.

Final Takeaways
  1. Your audience moves through different intent phases (Research → Consideration → Action → Retention), just like in the Product-Centric Model.
  2. Your conversion funnel must align with each phase, ensuring clear pathways from research to decision-making.
  3. Leveraging Google Analytics and Search Console will help optimize this journey and identify weak points.
  4. Each website (JavaDeploy, CplusOOP, and SEOTrance) serves different audiences, but the principles of intent-based funnel optimization apply to all.

Another product perspective
Another product perspective

Situational product perspective

Situational product perspective


Businesses today have their transaction processing systems, decision support systems, middleware technologies, and new presentation strategies. Early movement in the context management arena (i.e., Siebel, Pivotal, Vantive, and others) is approaching context management as another type of transaction. Transaction strategies and transactional designs are the underpinnings of these tools. What we need to recognize is that context management imposes a distinct set of requirements, which necessitates the evolution of a whole new genre of systems.

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