New media affect Business Delivery

New media, encompassing digital platforms like social media, streaming services, and mobile applications, has profoundly transformed communication, information dissemination, and societal interactions.It has democratized content creation, enabling individuals to share information widely and engage in global conversations.However, this shift has also introduced challenges, such as the rapid spread of misinformation and concerns over data privacy.The pervasive use of digital media has been linked to both positive outcomes, like enhanced professional development, and negative effects, including increased stress and anxiety among users.
In the past five years, several innovative types of new media have emerged:

1. Internet Innovations:
   • Web3 Technologies: Web3 aims to create a decentralized internet using blockchain technology, promoting user control over data and fostering new business models. This evolution is shaping the future of online interactions and commerce.
   • Generative AI Applications: Advancements in artificial intelligence have led to the development of AI-powered content creation tools, such as ChatGPT and Runway AI, which can generate text, images, and videos, transforming content production and consumption.
2. Mobile Device Innovations:
   • AI-Integrated Devices: The integration of AI into mobile devices has enhanced user experiences by enabling personalized assistance and automating tasks, reducing reliance on multiple applications.
   • Foldable and Wearable Smartphones: Innovations in device form factors, including foldable screens and wearable designs, are redefining user interaction with mobile technology, offering more versatile and immersive experiences.

These developments highlight the dynamic nature of new media, continually reshaping how we connect, communicate, and consume information in the digital age.
After entering a virtual storefront, oneline shoppers are now able to perform tasks from their computers once thought impossible. Thanks to new media, ecommerce customers can now listen to a CD online before buying it, watch a concert online, or take a virtual tour of a house. New types of media are transforming the Internet into the next mass medium for delivering audio and video. These new technologies have made real-time Internet broadcasting possible and profitable.

New media, encompassing digital platforms like social media, streaming services, and mobile applications, has significantly impacted business delivery in various ways:

• Customer Engagement
  1. Personalization: Targeted advertising and content recommendations.
  2. Interactive Experience: Real-time feedback, reviews, and ratings.
  3. Social Media Presence: Brands engage with customers directly.
• Operational Efficiency
  1. Automation: Streamlined processes, AI-powered chatbots.
  2. Data Analytics: Insights on customer behavior, preferences.
  3. Cloud Computing: Scalable infrastructure, reduced costs.
• Market Expansion
  1. Global Reach: Borderless marketing, international customer base.
  2. Content Distribution: Streaming services, podcasts, blogs.
  3. Influencer Marketing: Partnerships with influencers.
• Competitive Advantage
  1. Innovation: New business models, services.
  2. Agility: Rapid adaptation to market trends.
  3. Brand Differentiation: Unique online presence.
• Challenges
  1. Information Overload: Managing data, noise.
  2. Security Concerns: Data breaches, cybersecurity.
  3. Regulatory Compliance: Adapting to laws, guidelines.

To leverage new media effectively, businesses must:

1. Develop a robust digital strategy.
2. Invest in data analysis and security.
3. Foster customer engagement and loyalty.
4. Stay adaptable and innovative.

By embracing these changes, businesses can enhance their delivery, customer experience, and overall competitiveness in the digital landscape.

MP3 technology is shaking up the music business. For the first time, music listeners can store, play, and manipulate CD quality music on their computers. Along with downloading music, users of MP3 technology can store album art, recording-artist bios, notes, links to the artist's Web site, and even the songs' lyrics. Additionally, MP3 provides a unique opportunity for artists. Using digital music, artists can distribute their music to a worldwide audience without being at the mercy of traditional record labels. This levels the playing field, giving independent musicians the ability to compete with the big boys in the music industry.
You most likely listen to digital music. If you download using peer-to-peer (P2P) the most popular format used is MP3. There was news that MP3 audio formats will no longer be continued but will be maintained in limited form. Since Napster first appeared on the scene during the dotcom era, MP3 started a craze of a music format available with Napster and then WinAmp. Then with the iPOD MP3 became portable. It was much more convenient to store MP3 formats on smartphones too and soon it replaced tape, radio and even CD.

• Nature of Sound
  Physicists view sound as a mechanical wave that propagates as a perturbation within an elastic medium or object. In other words, they view sound as the forwardand- backward motion (mechanical oscillation) of particles around their resting position. Electromagnetic waves, on the other hand, propagate as energy in the form of an electric field coupled to a magnetic field. Many people will find it easier to define sounds as auditory sensations. Sounds are produced by vibrating objects and these objects are sources, and the environment in which the sound is emitted carries the sound to our ears. When a sound reaches our ears, our brains allow us to perceive it, become aware of it and interpret it.

Some of the major players during the dotcom periiod included:

1. RealAudio: a pioneer and established market leader in streaming media technology on the Internet.
2. MP3: a user of Internet technology to make music files smaller to enable a growing number of artists to distribute and promote their music to audiences over the Internet.
3. Microsoft:their media player software enables consumers to view streaming media.
4. Apple: their QuickTime software enables consumers to view streaming media.

The NetAid site designed by KPMG is a great example of a Web site that integrates streaming media^[1]. This site allowed a worldwide audience to see and hear a live concert thanks to streaming media technologies. As bandwidth^[2] issues are resolved, more and more events will be broadcast over the Internet to a worldwide audience.

[1] Streaming media: Streaming technologies are a popular method of listening and viewing audio and video data that comes to a user through the Internet. Streaming technologies allow users to view the contents of the media as the user downloads it. This is in contrast to downloading the file first and viewing it later. Note, true streaming generally requires a fast computer, and fast Internet connection (high bandwidth).

[2] Bandwidth: The width of a communications channel. Greater bandwidth means quicker download times. Bandwidth is measured in bits per second (bps). For example, a 28.8kbs modem has less bandwidth than a 56kbs modem. High bandwidth allows fast transmission or high-volume transmission.