Exporting Report Data in GA4

Exporting "report data" in Google Analytics 4 (GA4) can be done in multiple ways, depending on how you want to use the data. Here’s a breakdown of the main methods:
1. Export Directly from GA4 Interface
If you need a quick export from a standard GA4 report:

1. Go to GA4 Admin Panel
   • Log into Google Analytics
   • Select the GA4 property.
2. Navigate to Reports
   • Open the report you want (e.g., Engagement, User Acquisition, etc.).
3. Click on the Share/Export Button
   • At the top right, click the Share this report (arrow) icon.
4. Choose Export Format
   • Options include:
     • CSV (for spreadsheets)
     • Google Sheets (exports directly to Google Sheets)
     • PDF (for sharing as a report)
5. Download the File
   • The file will be downloaded or opened in Google Sheets.

2. Export via GA4 Explorations For custom reports with advanced filtering:

1. Go to Explore in GA4.
2. Select Blank, Free-form, or Funnel Exploration.
3. Customize your report with metrics and dimensions.
4. Click the Export button (top-right) and select:
   • CSV
   • Google Sheets
   • PDF
   • TSV (Tab-separated values)

3. Export Data to BigQuery
If you need to work with raw GA4 data for in-depth analysis:

1. In GA4 Admin, go to BigQuery Linking (under Property settings).
2. Link to BigQuery and select a dataset.
3. GA4 will export event-level data to BigQuery.
4. Use SQL queries to extract insights.

4. Use Google Analytics API
For automated exports to your system:

1. Use GA4 Data API (Google Analytics Data API v1).
2. Authenticate via OAuth.
3. Use the API to query and export data programmatically.

Example: - Python script with `google-analytics-data` SDK to extract report data.
5. Google Looker Studio (formerly Data Studio)
For live dashboards and visualization:

1. Connect GA4 to Google Looker Studio.
2. Build a custom report.
3. Export as PDF or CSV.

Which Method Should You Use?

• ✅ Quick report → CSV/Google Sheets from GA4 UI.
• ✅ Custom reports → Use Explorations.
• ✅ Large datasets → BigQuery.
• ✅ Automated exports → GA4 API.
• ✅ Dashboards → Google Looker Studio.

You can export data from any report. There are four formats: 1) PDF, 2) XML, 3) CSV and 4) tab-separated. Simply click on the Export button at the top of any report page and select the format you want.

• Email Reports
  Next to the Export button, you will see an Email button. Click it and you will see a screen with two tabs:
  1. Send Now, and
  2. Schedule.
  You can schedule reports to be delivered a) daily, b) weekly, c) monthly or d) quarterly. You also have the option to select what format to send them in, such as PDF or CSV. The email scheduling feature provides an easy way to automatically distribute specific report data to the people who need it.
• Curriculum Links
  The Overview reports in each section contain a set of Curriculum links. You can use these links to quickly find information that you need. In some cases, these links access reports that are not available from the left report navigation.
• Title and BreadCrumbs
  You can always see where you are in a report hierarchy by looking at the title and the breadcrumbs at the top of the report. Look at the example on the slide. From the title, you can see that you are in the Referring Link report and that you are looking at traffic from the link blogger.com/home. From the breadcrumbs, you can see that you are in the Referring Sites report hierarchy. You can click on any of the breadcrumb links to go back to that report.