Lesson 10

This module discussed how the elements of ecommerce can change practices within your company and potentially in your entire industry or market.
Specifically, you learned how to

1. create market demand,
2. draw attention to B2C sites, and
3. keep online customers satisfied through good customer service.

In addition, you learned the distinctions between B2B, B2C, and emarketplace websites.
Question: What are the types of business considerations you should apply to each type of ecommerce site.
We briefly discussed personalization, portals, and banner ads, and how they can be used to create one-to-one market ^[1] experiences for your site visitors. We compared eprocurement^[2] and supplier enablement B2B solutions, and how they appeal to buyers and sellers in the supply chain. In addition, we discussed the basic forms of payment processing. Finally, we discussed the impact of emarketplaces, and how they can change entire markets. We stressed how establishing or retaining brand is particularly important in ecommerce, whether you are a dot-com or a click-and-mortar.
Investments in ecommerce should be based on the particular needs of the business and should reflect the overall goals of the organization. Having completed the exercises in this module, you should now be able to:

1. Describe the basics of creating demand and drawing attention to e-commerce Web sites
2. Explain the importance and implementation impact of customer service for ecommerce
3. Describe the effect of using one-to-one marketing techniques like personalization and portals
4. Differentiate B2B from B2C sites
5. Define supply chain and third-party service provider roles in e-business fulfillment processes
6. Identify the advantages and disadvantages of payment processing for websites
7. Justify your company's participation in emarketplaces

1. Authorization: Authorization is the verification that the connection attempt is allowed. Authorization occurs after successful authentication.
2. commoditization:The term commoditize refers to a process in which goods or services become relatively indistinguishable from the same offerings presented by a rival company.
3. Cookies: Pieces of information sent out by Web servers and saved by browsers. Upon subsequent contacts with the same server, the browser will present the cookie.
4. cross-sell: Cross-selling is the action or practice of selling an additional product or service to an existing customer. In practice, businesses define cross-selling in many different ways
5. digital wallet:A digital wallet is a software-based system that securely stores the payment information of users and passwords for numerous payment methods and websites.
6. digital signature: Digital signatures are like electronic fingerprints in the form of a coded message. The digital signature securely associates a signer with a document in a recorded transaction. Digital signatures use a standard, accepted format, called (PKI) Public Key Infrastructure, to provide the highest levels of security and universal acceptance. They are a specific signature technology implementation of electronic signature (eSignature).
7. mindshare: Mind share, or the development of consumer awareness or popularity, is one of the main objectives of advertising and promotion.
8. personalized content: Personalized content is content which is uniquely tailored to individual consumers, based on their personal data which is available.
9. Shopping carts: A secure shopping cart solution for an ecommerce website. The shopping cart software allows you to accept credit cards and PayPal payments by integrating with over payment gateways.
10. supply chain: A supply chain is actually a complex and dynamic supply and demand network. A supply chain is a system of organizations, people, activities, information, and resources involved in moving a product or service from supplier to customer.
11. trade exchanges:An association of businesses formed for the purpose of trading with one another and using mutual credit to barter. The lead business will run the exchange, performing brokering services and providing an online marketplace for members to meet their reciprocal needs and register their transactions
12. up-sell: Upselling is a sales technique where a seller invites the customer to purchase more expensive items, upgrades, or other add-ons to generate more revenue.
13. Virtual enterprise: An organization unconstrained by geographic location, and a membership intersecting several traditional organizations. An organization that can do business almost entirely in the electronic world.
14. Web storefront:The part of a virtual enterprise that allows a client/end user to interact with the server-side elements, usually in the form of buying and selling.

In the next module, you will learn about the law and the Internet.

Click the Quiz link below to complete a quiz on the material covered in this module.
ebusiness Conclusion - Quiz

[1]one-to-one marketing: one-to-one marketing (also called relationship marketing or customer-relationship management) means, being willing and able to change your behavior or relationship to an individual customer.

[2]eProcurement: eProcurement which stands for electronic procurement or supplier exchange, is the purchase and sale of supplies, equipment, and services through a web interface or other networked system.