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Lesson 6 An introduction to basic e-Commerce Concepts
Objective Scalability: A consideration for each tool category

Describe how Scalability affects e-commerce Solutions

Scalability is a critical factor in the success of any e-commerce solution. It refers to the system’s ability to handle increasing workloads, user traffic, and transactions without compromising performance or stability. A scalable e-commerce platform ensures that as the number of customers grows or as new features are added, the underlying infrastructure can adapt seamlessly. Without scalability, businesses may encounter slow load times, crashes during peak hours, or failed transactions, all of which can result in lost revenue and diminished customer trust.
Historically, many companies underestimated the volume of traffic their websites would attract, especially during major promotions, product launches, or holiday shopping seasons. As a result, numerous e-commerce platforms became overwhelmed by unexpected demand, leading to site outages and poor user experiences. A properly scaled system uses load balancers, cloud-based infrastructure, and distributed databases to accommodate spikes in traffic without degrading service. This preparedness ensures business continuity and protects a company’s reputation during critical sales events.
Scalability also enables long-term business growth. As e-commerce businesses expand into new markets, add product lines, or integrate with other services (like inventory management, payment gateways, or shipping APIs), their technology stack must scale accordingly. Investing in a scalable solution from the outset reduces the need for costly system overhauls later and supports strategic flexibility. Ultimately, scalability is not just about accommodating more traffic, it is about providing a reliable, responsive, and future-ready online shopping experience.

e-commerce Scalability

Another important consideration for any e-commerce solution is scalability. Scalability means that it is easy for your e-commerce solution to grow, in terms of usage, without affecting the reliability of the solution. When companies first put up websites, they had no idea how many site visitors they would get. Many businesses were surprised by the high volumes of traffic their sites experienced. The high amount of visitors ultimately caused many Web sites to seize. What if the website's purpose was to sell a product? Well, that has happened as well. B2C[1] e-commerce sites get swamped and go down. How does a business deal with this problem? Through scalability.
Scalable solutions allow more computing resources to be brought in to handle unanticipated peak loads in a seamless and uninterrupted fashion. This may mean adding more physical hardware servers, adding bandwidth, or deploying more logical application servers, but one thing is certain, today's e-commerce solutions must scale.
Scalability often drives choices such as database, operating system, hardware, network provider, or equipment, and server-side software decisions in e-commerce designs.

Scalability. Question: How feasible is it to add multiple application servers or mirror the backend database?
The proposed design can be evaluated in the context of the prototyping exercise, by attempting to show how multiple servers could be added to the system for load balancing, mirroring, etc.
Robustness:
  1. How will the system react under high network load and/or slow response times?
  2. What will happen if a particular networked service goes down?
Once a prototype system has been constructed, the team can build test routines that simulate various operating conditions. It is useful to benchmark a Web application server by simulating an increasing number of simultaneous user accesses in order to understand how average response time degrades under increasing load. Simulation can also be used to test how the system responds when certain services become unavailable to overload conditions (network timeout) or system crashes.
Security:
  1. What points in the architecture are vulnerable to attack?
  2. Can we determine them using attack simulation software?
If a prototype is constructed in a realistic operating environment (including firewalls, etc.) then simulation can be used to identify and remedy potential system vulnerabilities Integrity. Are there any circumstances where the data of the user may be lost? To answer this question requires a solid understanding of scalability, robustness, and security characteristics of the system and how they impact the functional requirements. For each functional requirement or supported user action (login, place order, etc.) the prototype can be analyzed to determine whether known issues with robustness and security might impact the functional requirement. Information gathered from prototype evaluation can be extremely valuable in refining a system design before a full-scale system is constructed.

[1] (B2C) Business to Consumer: Commerce is conducted between a consumer, such as a home user on a PC, and a business.

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