ecommerce Products and Services - Quiz Explanation
The correct answers are indicated below, along with text that explains the correct answers.
1.
Your company has decided to engage in advertising for your already-existing Web site. You feel that some alternative means of generating revenue exist. Of the alternatives given below, which is the best available option?
Please select the best answer.
A.
Portals and subscriptions
B.
Banner ads
C.
Sell hard goods
D.
Sell soft goods
A is the correct answer.
A is correct because it is the only answer that lists any alternative means of generating revenue. C and D discuss actual products to sell. B is a standard advertising strategy discussed in the lessons.
2.
You wish to sell two new user tracking software programs that you and your team have written. You do not wish to allow customers to download the programs due to their size (over 200 MB each). Instead, you want to have customers upload information so you can mail them the CD containing the software. In regard to e-commerce, what type of good are you selling?
Please select the best answer.
A.
Hard goods
B.
Portal goods
C.
E-commerce goods
D.
Soft goods
A is the correct answer.
If your customers are receiving goods primarily by mail, you are offering hard goods for sale. If the programs were smaller and you had decided to allow downloads, you would be offering soft goods. If you allowed people to ask for a CD as an alternative to the download option, you would have to consider issues concerning hard goods and soft goods. A portal site presents information and additional sites for a fee. "E-commerce goods" is not a valid category.
3.
You have been invited to attend a meeting that discusses the viability of the Web site in regard to an existing marketing campaign. You will discuss the product's current image and how the new Web site will complement this image. Of the options given below, which is the best word that describes these concerns?
Please select the best answer.
A.
Business mapping
B.
User targeting
C.
Branding
D.
Target marketing
C is the correct answer.
Although targeting a market does involve studying how certain products are positioned, branding involves creating a consistent, coherent plan that represents the product to the world. A Web site is an ideal place to begin or complement a branding campaign.