Business Design Goals - Quiz Explanation
Business Design Goals Review
The answers you selected are indicated below, along with text that explains the correct answers.
1.
You have a limited budget, but wish to put up an e-commerce site quickly. You do not require extensive user tracking. Which of the options below best suits you?
Please select the best answer.
A.
Colocation
B.
An entry-level solution
C.
A mid-level solution
D.
A high-level solution
B is the correct answer.
If you do not require extensive services and have little funding, an entry-level solution is your best answer.
2.
You have created a full-fledged Web site. It contains graphics, database connectivity, and a full support staff. However, it is not getting as many hits as you would like. Of the possibilities given below, which is the most likely?
Please select the best answer.
A.
The Web site has too little bandwidth.
B.
The site uses graphics that take too long to download.
C.
The site was not targeted to a specific market.
D.
Your Web server is too slow.
C is the correct answer.
An e-commerce site requires careful consideration of business issues, including target markets and branding.
3.
You suspect that some of your Web developers are using images from another site. In what way is this a problem, and how can you solve it?
Please select the best answer.
A.
It infringes on copyright and intellectual property. You can solve it by directing employees to make significant changes to the site so that any ideas become your own.
B.
It is not a problem, because the Web is an open community. Suggest no changes.
C.
It infringes on copyright and intellectual property. You can solve it by hiring new employees.
D.
It is only a minor problem. Suggest ways that employees can avoid this problem in the future.
A is the correct answer.
Your site must never infringe on copyright and intellectual property. Although it is standard practice to borrow basic ideas from Web sites, taking code or images from them and using them in your site is not acceptable. You probably will not have to fire these employees, unless the problem repeats itself. Finally, this is not a minor problem for two reasons: It infringes on copyright, and it will make your site appear like it belongs to someone else.
4.
You wish to use a tool that allows you to conduct real-time sales tracking, call center monitoring, and process tracking. What is the industry name for this type of product?
Please select the best answer.
A.
Business tracking software (BTS)
B.
Customer analysis software (CAS)
C.
Call center tracking software (CCT)
D.
Customer relationship management (CRM) software
D is the correct answer.
CRM software allows you to discover the cost-effectiveness of the site, track users, and ensure accountability. Now that e-commerce has become a billion-dollar industry, you require such software to judge the value of your site accurately, as well as your employees. You can use this software to track productivity, as well as user hits. Currently, the e-commerce industry does not use any of the other phrases or terms given in the other answers.
5.
You wish to provide a fixed time period over which a fee is charged for the right to access information or services. This time period will be one month. Which archetype does this service map to?
Please select the best answer.
A.
Subscription
B.
Usage-based
C.
Time-based
D.
Advertising
A is the correct answer.
Time and/or usage-based archetypes apply to short-term connections. If you require a subscription for a longer period of time, you need to consider a subscription-based plan.
6.
What are the first two things you should consider when formulating business design goals?
Please select the best answer.
A.
The market niche, the target market, and your target audience
B.
The back-end and front-end concerns
C.
The nature of the product and your target audience
D.
Hiring support staff and your marketing niche
C is the correct answer.
Finding the market niche and market targeting are specific ways to target your audience. Back-end and front-end concerns are important, but these considerations come after determining the nature of your product and your target audience. Hiring support staff is important, but comes about after you have begun to map front-end and back-end concerns.
7.
You require the ability to run specific scripts, track users, and command a significant amount of bandwidth. You also demand a significant amount of control over how the site will appear. You do not require extensive user tracking, but you do need to implement an involved database. You do not, however, have an overly large budget. Which of the below options should you choose?
Please select the best answer.
A.
An entry -level site such as Yahoo! or a mid-level site such as iHTML.com
B.
A high-level site, completely outsourced
C.
A mid-level site or your own site, developed from scratch
D.
A mid-level or high-level site
D is the correct answer.
Given this scenario, you would likely want a high-level site, but you may be able to use a mid-level site to conduct your e-commerce campaign effectively.
8.
You have gathered convincing evidence that your site is tremendously popular among a market niche that you have studied. You already have a large list of advertisers that are conducting a Web-based campaign. You have noticed that your customers spend little time at your site before moving on, and tend to ignore requests to sign up for mailing lists and other strategies designed to give you information about them. You have noticed, also, that your links page is well respected and is often used as a jump-off point for other sites. Although the products you sell are already popular, you wish to increase revenue. Of the options given below, which may be the most effective for this specific niche?
Please select the best answer.
A.
Courting multiple advertisers and using banner ads
B.
Gathering subscribers and/or using advertisers
C.
Courting a partner and/or creating a portal
D.
Creating a portal and upgrading your systems to more powerful processors
C is the correct answer.
Although advertising is the time-tested method, banner ads and other forms of advertising would be less attractive than being able to bring in a partner who can capitalize on the site using the marketing research you have already done. A is incorrect because it simply repeats the Web-based campaign you have already initiated. B is incorrect because users have shown a reluctance to give such information. They also seem to be in a hurry. D is incorrect because even though it suggests using a portal, upgrading your equipment will not necessarily improve revenue.